audience · 语义深度解析

核心

观众；受众——聚集观看/收听某场演出或内容的人群

audience 的核心是「观看/收听某场表演、演讲或媒体内容的人群」，可指现场观众，也可指媒体受众。用法：the audience（集合名词，英式英语中谓语可单数或复数：the audience was / were delighted）；target audience（目标受众，营销常用）；captive audience（无处可逃的「被迫」听众，含幽默义）；an audience with sb.（与（君主/教皇等）的会见：an audience with the Pope = 觐见教皇）。辨析：audience（观众，通指剧院/演讲等场合）vs. spectators（观看体育比赛的观众）vs. viewers（电视观众）vs. listeners（广播听众）。

释义

1

n.观众，听众（现场）

The audience rose to their feet and gave the performers a standing ovation at the end of the concert.

音乐会结束时，观众起立，向演员们报以起立鼓掌。

2

n.受众，读者群（媒体/出版）

The documentary attracted a global audience of over fifty million viewers within its first week of release.

这部纪录片发布后第一周就吸引了全球超过五千万观众的受众。

3

n.（正式）会见，觐见

The ambassador was granted a private audience with the head of state to discuss the bilateral trade agreement.

大使获准与国家元首进行私人会见，讨论双边贸易协议。

语感

target audience（目标受众）；audience vs. spectators（演出观众 vs. 体育观众）；集合名词单复数均可

观众，听众（现场）受众，读者群（媒体）（正式）会见，觐见

四词辨析（场合决定用词）：audience（剧院/演讲/媒体受众：concert audience = 音乐会观众；target audience = 目标受众）；spectators（体育比赛观众：spectators at a football match = 足球比赛的观众）；viewers（电视观众：TV viewers = 电视观众；viewers' ratings = 收视率）；listeners（广播/播客听众：radio listeners = 广播听众）。高频搭配：target audience（目标受众，营销/传播）；captive audience（被迫听讲的听众：office workers are a captive audience for workplace wellness programs）；live audience（现场观众，与录播相对）；audience participation（观众互动）；an audience with sb.（正式觐见：request an audience with = 请求觐见）。集合名词规则：英式英语中 the audience were cheering 和 the audience was cheering 均可；美式倾向单数。

陷阱

⚠️audience vs. spectators：演出/演讲观众 vs. 体育赛事观众

✗

The audience at last night's championship final erupted in celebration when the home team scored the winning goal in extra time.

昨晚决赛现场的观众在主队在加时赛打入制胜球时欢呼庆祝。（体育比赛用 spectators/crowd，× audience）

体育赛事观众用 spectators（现场）或 crowd（人群）；audience 用于剧院、演讲、音乐会、媒体；× audience at a championship final → ✓ spectators / crowd at the final

✓

The spectators at last night's championship final erupted in celebration when the home team scored the winning goal in extra time.

昨晚决赛现场的观众在主队在加时赛打入制胜球时欢呼庆祝。

⚠️target audience（目标受众）不加冠词 a/the

Effective marketing campaigns identify their target audience before designing any content or choosing distribution channels.

✗

target audience 需要冠词（× a target audience / the target audience = 必须加 the）

✓

target audience 作泛指时通常不加冠词（identify their target audience = 确定其目标受众，指类别概念）；也可说 a target audience（泛指某类）或 the target audience（特指已知对象）；但泛指类别时最自然：define your target audience；此句正确

有效的营销活动在设计任何内容或选择分发渠道之前，都会先确定其目标受众。（target audience 泛指时无冠词）

近义辨析

audience vs spectators

audience audience（观众，剧院/演讲/媒体：concert audience = 音乐会观众；target audience = 目标受众） spectators spectators（观众，体育/户外活动：spectators at a match = 赛事观众；不用于剧院或媒体受众）

The theatre company worked hard to attract younger audiences by staging modern adaptations of classic plays.

剧团通过搬演经典剧目的现代改编版，努力吸引更年轻的观众。

Thousands of spectators lined the streets to watch the cyclists pass during the final stage of the race.

数千名观众在街边排队观看骑手在赛事最后一段通过。

写作加分

✨ 加分词

替换：people watchingviewersthe public

媒体与传播话题广告营销话题艺术与文化话题

普通

Social media companies try to attract as many people as possible to watch their content.

社交媒体公司努力吸引尽可能多的人观看其内容。

加分 ✨

Social media platforms compete aggressively for audience attention, using algorithmic recommendations to maximise engagement and screen time.

社交媒体平台积极争夺受众注意力，利用算法推荐最大化参与度和屏幕使用时间。

为什么更好：audience attention 比 attract people 更书面精准；compete aggressively 比 try 更有力；algorithmic recommendations 体现学术词汇；maximise engagement and screen time 两个层次的目标

常用搭配

target audience目标受众（营销/传播常用）

captive audience无法回避的「被迫」听众

live audience现场观众（与录播相对）

audience participation观众互动

an audience with sb.（正式）觐见某人

reach a wider audience触达更广泛的受众

词根

audience = audi（听，联想 audio 音频；auditorium 礼堂）+ -ence → 来「听/看」的人 = 观众；target audience = 瞄准的受众

考考你

Q1义项辨析

下面四个句子中，audience 的含义与其他三个最不同的是：

A

The comedian played to a packed audience at the city's largest comedy venue.

B

The charity organisation was granted a rare audience with the monarch to discuss its humanitarian work.

C

Her podcast has built a loyal audience of over two million subscribers across fifty countries.

D

The film director wanted to reach a younger audience with his new science fiction trilogy.

B 中 audience = 正式会见（觐见君主），是名词的特殊义项；A、C、D 中 audience = 观看/收听的人群（观众/受众）

Q2近义选词

选择最恰当的词填空：

The stadium held nearly eighty thousand ___, who cheered loudly as the athletes entered the arena for the opening ceremony.

Aaudience

Bspectators

✓ 体育场容纳了近八万名观众，当运动员入场参加开幕式时，他们大声欢呼。

体育场看比赛/活动的现场观众用 spectators；audience 用于剧院、演讲、音乐会和媒体受众；stadium 体育场景强烈提示用 spectators

Q3搭配还原

选择正确的搭配，完成句子：

Before launching any advertising campaign, the agency spends weeks defining the ___ audience for the product.

在启动任何广告活动之前，该机构会花数周时间为产品确定目标受众。

Atarget

Bmain

Ckey

Dcore

完整搭配：target audience　目标受众（营销固定术语）

target audience（目标受众）是营销/传播领域固定术语；main/key/core audience 也可理解，但 target audience 是行业标准表达，专指「特定设计的受众群体」

接着学

点击进入该词的深度解析